Moules-frites and a litre of cider…..

When you think of leading cider producing nations, I think it’s fair to say that Belgium doesn’t automatically spring to the forefront of one’s mind. Belgian chocolate, beer and moules-frites are the culinary delights I’m sure most of us associate with the country. However, on Friday it was announced that Netherlands-listed global brewer Heineken had acquired Stassen SA, the Belgium-based cider manufacturer.

The not so beautiful game

Watching last night’s World Cup final, where the Dutch national team turned to a style of play against the Spanish that could definitely not be considered to be “total football”, set me wondering if this type of over-enthusiastic approach had been seen in the world of M&A deals between the two countries.