Kellogg looking to capitalise on the growing market for healthier snacks

In the week when the World Health Organization has released a study stating that child obesity has increased ten-fold over the past four decades, it’s fitting that Kellogg, the global snack and cereal company founded over 100 years ago in 1906, should announce that it is acquiring the Chicago Bar company, the manufacturer of nutritional protein bars founded just four years ago for $600m.