Revolution Vodka Bar’s in full spin

Yesterday saw the announcement that Revolution Bars Group, the company behind the UK chain of Revolution vodka bars, is to list on the London Stock Exchange.  This transaction would provide an exit for Alchemy Partners, the UK private equity firm that paid just over £42m for the company in February 2006 and subsequently de-listed it from London’s AIM market.

In the nine years the company has been trading privately it has expanded its offering both in terms of number of locations and introducing other concept bars than solely those based on vodka. Diversification has included launching the Revolución de Cuba-brand, which focuses more on rum and specialises in handmade cocktails throughout all of its themed bars. In addition, the company has upped its game in terms of its food offerings, proving that over time it is possible to reinvent a brand in order to target a different customer base. 

At this point there has been no indication as to how much Revolution Bars Group is intending to raise from a listing, but the company has been clear in its intentions that the funds will be used to increase the number of Revolución de Cuba bars, with ambitious plans to go from 5 to 40 in a relatively short period of time, thus bringing the Cuban rum and food revolution to more cities and customers.