Expansion of a London online fashion site for fashionistas in North America and Asia

It was announced earlier in the week that Farfetch.com, an online market place for independent fashion boutiques, had received in the region of $18m of expansion capital from new investors.

Farfetch.com was established in late 2007, which could be considered to be the worst time to start a new venture targeting the more discerning fashion followers who would rather wear high-end labels than high street. The company survived the deep recession that the UK entered in 2008/2009, and then secured a round of development capital funding to the value of $4m from Advent Venture Partners.

The additional expansion funding raised this week sees Index Venture Management and Eventure Capital Partners invest alongside further investment from Advent. The additional funding will help Farfetch.com continue its growth strategy in North America with the opening of an office in the American capital of fashion - New York. Asia is also an area in which Farfetch.com will continue to try to expand upon its existing presence, and, given the Asian demand for high-end brands and designer labels, this would appear to be a smart move strategically.
            
So give your Jimmy Choos and your Louboutins a rest and let your fingers take the shopping strain!

Filed under: funding, Investors, fashion